Why Choose Us

About Campbell Dental

Campbell Dental Practice is a vibrant multi surgery practice providing modern dentistry with gentle care for the whole family for over 100 years. We strive to offer all our patients state of the art, affordable dentistry in relaxed surroundings.

We have been serving the local community in Stoke-on-Trent for over 100 years, treating NHS and private patients with care and empathy to ensure their teeth and gums are as healthy as possible. We enjoy meeting new patients as well as treating generations of the same family.

All our patients enjoy a comfortable, confidential treatment experience delivered by experienced dentists.  We go out of our way to ensure that all patients, young and old receive the highest standard of dental treatment we can provide.

Our team of dentists continually develop their clinical skills allowing us to offer our patients a broad range of treatments in-house. These range from Dental Implants; Smile Makeovers; Crowns, Bridges and Veneers; Gum Treatments; Dentures and Routine Checkups; Invisalign Teeth Straightening, Zoom whitening, Airflow stain removal and Hygiene and preventive advice from our Hygienist.


Patient Journey

At Campbell Dental Practice we always put the needs and wishes of patients first. Ensuring all patients have a pleasant and relaxing experience during their visit is of utmost importance to all our Dentists, Hygienists, Nurses and Reception staff.

We have tried our very best to make the entire patient journey; from booking an appointment through to the treatment and aftercare, a stress-free experience with the highest level of customer care.

We have segmented our patient journey into seven basic steps, and at each step, you can rest assured that all our staff will treat you in a professional, friendly and caring manner. You will not, at any point in this journey, be rushed or forced into making any decisions without being fully informed and comfortable.


Seven steps of your patient journey…

Step 1 - Initial contact enquiry

Whether you contact us via phone (01782 844 696), email ([email protected]), web form, send a selfie form or popping in as you walk past, we promise to respond to each and every form of communication in a professional manner.

Step 2 - Appointment booked

Having booked your appointment you will receive a reminder email and text message for your upcoming appointment. You will also receive a link to be able to fill in your medical history, data protection consent and patient detail forms from the comfort of your home. A barcode is then sent to you which can be used to self-check-in when attending for your appointment, saving you time.

Step 3 - First appointment

When you enter the practice you will be greeted by our friendly reception staff who will check you in.
Whether you're a regular patient or have not been to visit a dentist for a while, we assure you that you will be treated in a professional and caring manner. supportive of to all patients to help them bring their oral health to the very best standard.

Step 4 - Treatment plan

After your appointment, your dentist will discuss a treatment plan with you and provide you with this in writing. The treatment plan will lay out all the treatment options that were discussed during the appointment.

Step 5 - Accepting Treatment

Having received the treatment plan please take your time to consider which option you would like to proceed with, your dentist will also advise you of the best option. Once decided, please call or email us and we will then arrange your appointment to commence treatment.

Step 6 - Treatment

The treatment will be carried out as stated in your treatment plan, your dentist will keep you informed of the progress of the treatment and will make sure you are happy with the way it is progressing.

Your dentists will be happy to explain any part of the treatment at any stage. Our aim is to ensure you leave with the results you want and for you to be happy with your experience.

Step 7 - Aftercare

After you have completed your course of treatment we are always available to answer any questions and to make sure you are happy with your treatment.

A follow-up appointment may also be scheduled with your dentist so they can check up on you.

Our promise to you

We will always treat you in a kind, friendly and non-judgemental manner.


Meet the Team

All our dentists adhere to the rules governing the profession under strict guidance from the General Dental Council (GDC) "Standards for Dental Professionals".


Dr Kin Parekh

Principal Dentist, BDS Qualified
Rajiv Gandhi University, India, 2010
GDC No. 254708

Dr Nicholas Robson

Dentist, BDS Qualified
Cardiff University, 2015
GDC No. 259266
Dr Sameh Ahmed

Dr Sameh Ahmed

Dentist, BDS Qualified
Ain Shams University, Cairo, 2002
GDC No. 227055

Dr Akeela Mirza 

Dentist, BDS Qualified
Birmingham University, 1998
GDC No. 74343

Dr Yasamin Zarandi 

Associate Dentist
GDC No. 262049
Charlotte Sproston

Charlotte Sproston

Dental Therapist & Dental Hygienist
Qualified Manchester University, 2017
GDC No. 271012

Tayeb Mirza

Dental Nurse,
Diploma in Dental Nursing Level 3 QCF City & Guilds 2019, NVQ Oral Health
GDC No. 282462

Gemma Chadwick

Dental Nurse,
Diploma in Dental Nursing Level 3 QCF City & Guilds 2018, NVQ Oral Health
GDC No. 281939

Alisha Downes

Apprentice Dental Nurse
NVQ Apprentice Programme

Britney Cotton

Apprentice Dental Nurse
NVQ Apprentice Programme

Jay Parekh

Business Manager


Edward Rogers

Edward Rogers

BSc, PGCE, DipHyp, NLP Prac,

Mrs Louise Cross

Practice Manager, Dental Nurse
NEBDSA, 1987
GDC No. 139481

Miriam Mould

Dental Nurse,
Diploma in Dental Nursing Lvl 3 QCF City & Guilds 2017, NVQ Oral Health
GDC No. 276810

Practice Gallery

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ICO Number :  Z9666867